The story
Find Frithsden, a secluded wooded valley on the edge of Ashridge Forest, and you will find the Alford Arms. This award-winning Hertfordshire pub has been in the same hands for more than 25 years, and the team are proud to call themselves stewards of this beloved watering hole. The setting is distinctly rural, with the broad sweep of the Chiltern Hills as a backdrop. Inside, the atmosphere is warm and lively, a mix of rich colours and eclectic furniture that feels genuinely welcoming rather than styled.
The kitchen here focuses on unpretentious British food done incredibly well. The menu changes every two weeks, built around the best seasonal local produce. Everything is cooked fresh, and the team are happy to cater for intolerances and allergens without fuss. The bar stocks a thoughtful range of drinks, including local ales from Tring, Rebellion, and Chiltern breweries, a spirit collection that rivals many city bars (with over 20 gins), and an entirely old-world wine list designed to keep food miles down.
The Alford Arms holds a Michelin Recommended status, a reflection of its consistent quality. The team is also particularly proud of its recognition at the FREEFROM Eating Out Awards, winning the pub restaurant gong in 2014 and again in 2016, with one judge noting they had never been so well fed and cared for as a diner with multiple allergies. The Good Pub Guide has named it Hertfordshire Dining Pub of the Year ten times, and it has featured in The Times’ list of Top 20 Gastropubs.
This is a proper pub in the truest sense. Bar tables are always kept free for walk-ins, and dogs on leads are welcome in the bar, dining room, and on the heated terrace. The atmosphere is buzzy and unforced, whether you are stopping in for a coffee, a pint of local ale, or a full meal. The team’s philosophy is simple: this is a place where you can enjoy unpretentious food and drink in a setting that feels miles from anywhere, yet is just a short drive from Hemel Hempstead.
Recognition
Ambience
Location