The General Muir

The story

The General Muir: Modern American Deli in Atlanta – Michelin Recommended

The General Muir

At Emory Point in Atlanta, The General Muir is a modern American restaurant that draws inspiration from the classic New York Jewish deli, returning it to its hand-crafted roots. The name itself carries deep meaning: it honors the refugee transport ship that brought co-owner Jennifer Johnson’s mother and grandparents, Holocaust survivors, to New York in 1949.

The kitchen, led by partner and James Beard Foundation semifinalist Chef Todd Ginsberg, honors traditional favorites with meticulous technique. Pastrami is cured and smoked in house. Bagels are hand-rolled and kettle-boiled. These classics sit alongside dishes that go beyond tradition, focusing on fresh ingredients and simple preparations. The result is a menu that feels both timeless and alive, from breakfast and lunch to dinner served Wednesday through Sunday.

The atmosphere is welcoming and unpretentious. The restaurant also features a full coffee bar with locally-roasted Dancing Goats Coffee, including an exclusive “TGM Blend,” and a full bar with wine, beer, and craft cocktails. Next door, TGM Bread and TGM Soup Co. offer fresh-baked loaves and soups for a quick takeaway.

The General Muir has earned a Michelin Recommended distinction, a fitting recognition for a kitchen that treats deli classics with the same care as fine dining. It is a place where every detail—from the hand-rolled bagel to the story behind the name—deserves your attention.