Arôme Bakery

The story

Arôme Bakery London: French Pastry Meets Asian Flavors in Covent Garden

From Pop-Up Roots to a Covent Garden Staple

Arôme Bakery established its Covent Garden presence in 2020, bringing a refined approach to French pastry to the district. Founded by Singaporean restaurateur Ellen Chew alongside French-born patissier Alix André, the kitchen treats technique as the foundation for every recipe. This methodical approach secured a Local Gem rating in the 2026 Good Food Guide, highlighting how restrained experimentation still respects classical formulas. Teams bake everything on location each morning, which keeps the output tightly aligned with seasonal arrivals.

Distinctive Savoury and Sweet Creations

Guests frequently return for the honey butter toast, a dense slab of milk bread finished with a crisp caramelised exterior. The rotating display balances reliable staples like the Croissant 1930 against bolder combinations such as the miso bacon escargot. Patrons seeking dessert-leaning options will encounter gula melaka coconut twists resting beside delicate egg custard tarts. Each item demonstrates how French baking provides the structural framework for unexpected regional spices and fermented condiments.

Daily Rhythms and Transparent Service

The Mercer Street location maintains a steady pace throughout the afternoon, yet the floor plan keeps the preparation counters fully visible to waiting customers. Staff assemble orders efficiently while preserving clear sightlines, reinforcing the brand emphasis on straightforward craftsmanship. Click-and-collect reservations arrive within thirty minutes of confirmation, though the complete selection demands an early visit before popular shapes disappear. The environment functions as a practical workshop rather than a staged showroom, letting the quality of the baked goods carry the experience.