Celebrated table

Eric’s

Discover Eric’s, a locally celebrated bakery in East Dulwich known for its carefully crafted sourdoughs, emmer flour croissants, and quiet elegance.

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The story

Eric’s: A Refined Neighbourhood Bakery in East Dulwich

The Baker and the Kitchen

Eric’s sits quietly at the end of a tree-lined street in East Dulwich, functioning as a dedicated bakery that prioritises craft over volume. Founder Helen Evans brings her experience from Flor into every batch, applying a disciplined approach to baking and dough handling. She relies on meticulously sourced wholemeal and emmer flours to build structure without relying on commercial shortcuts. This commitment to ingredient quality shapes the entire menu from morning until the ovens cool.

Signature Pastries and Savouries

The morning routine revolves around a rotating selection of breads and viennoiserie that customers consistently seek out. Their signature croissants develop a deep flavour profile through extended fermentation and careful butter lamination. Savoury options like the aubergine and fermented fava bean swirl offer a tangy contrast to the sweeter pain au chocolat and cinnamon buns. Guests pair these selections with strictly filtered coffee, which complements the natural grain notes.

Space and Service

The interior layout avoids crowded counters in favour of deliberate spacing and calm sightlines. Staff move with an intentionally gentle pace that encourages visitors to take their time selecting goods. This measured environment has earned the spot a Local Gem designation from The Good Food Guide for 2026. Reviewers note how the refined setup transforms everyday shopping into a more considered ritual.

Recognition

Awards & accolades

2026
The Good Food Guide
Local Gem

Details

At a glance

The Good Food Guide 2026 — Local Gem
Cuisines Bakery

History

On the record

2026
The Good Food Guide — Local Gem

Arguably the best croissants in London (if not the UK) are on offer at Eric’s – a local bakery run by ex-Flor supremo Helen Evans. Inside, it has a level of refinement that most of its rivals simply cannot match: carefully chosen interiors and an intentionally gentler style of service create what one visitor called 'an elevated experience'. Those croissants get their unmatched depth of flavour from a mixture of meticulously sourced wholemeal and emmer flour, but everything excels here: savouries include a rich, tangy and devilishly moreish aubergine and fermented fava bean swirl, while sweet inducements range from exemplary pain au chocolat to cinnamon buns. Eric's only serves filter coffee, but that’s just fine by us.

Established

Location

Find us

20 Upland Road, East Dulwich, SE22 9EF
London, United Kingdom
hello@ericslondon.com
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Map showing Eric’s