The story
Eric’s sits quietly at the end of a tree-lined street in East Dulwich, functioning as a dedicated bakery that prioritises craft over volume. Founder Helen Evans brings her experience from Flor into every batch, applying a disciplined approach to baking and dough handling. She relies on meticulously sourced wholemeal and emmer flours to build structure without relying on commercial shortcuts. This commitment to ingredient quality shapes the entire menu from morning until the ovens cool.
The morning routine revolves around a rotating selection of breads and viennoiserie that customers consistently seek out. Their signature croissants develop a deep flavour profile through extended fermentation and careful butter lamination. Savoury options like the aubergine and fermented fava bean swirl offer a tangy contrast to the sweeter pain au chocolat and cinnamon buns. Guests pair these selections with strictly filtered coffee, which complements the natural grain notes.
The interior layout avoids crowded counters in favour of deliberate spacing and calm sightlines. Staff move with an intentionally gentle pace that encourages visitors to take their time selecting goods. This measured environment has earned the spot a Local Gem designation from The Good Food Guide for 2026. Reviewers note how the refined setup transforms everyday shopping into a more considered ritual.
Recognition
Location