Pophams Islington

The story

Pophams Islington: Award-Winning Viennoiserie & Bakery in London

The founding vision

Pophams Islington brings modern viennoiserie to a converted chemist on a quiet London street. Ollie Gold and Lucy launched the bakery in 2017 with a clear focus on traditional techniques. They merged established baking methods with unexpected flavour profiles, quickly building a loyal following that still draws visitors daily. What began as a single location now anchors a wider collection of shops across the capital.

Signature viennoiserie and kitchen work

Executive chef Phil guides a kitchen programme that favours deliberate contrasts over familiar formulas. The bacon and maple swirl stays central to the daily rotation, pairing sweet caramel glaze with cured meat. Creative options include a marmite, Schlossberger and spring onion bun served alongside classic pain au chocolat. House roasted coffee from Assembly Coffee provides a steady foundation.

Space and community focus

The Islington site functions as a practical gathering place. Handmade ceramics and linen textiles from the Pophams Home label display near the service counter, mirroring the careful attention given to food. This grounded approach secured a Local Gem rating in the 2026 Good Food Guide. Guests return for reliable morning bread and carefully crafted weekend treats.