Rita’s

The story

Rita’s London: Modern American Dining in Soho

Rita’s brings its approach to modern American cooking to the heart of London. Since opening on Lexington Street in 2012, chef-owner Gabriel Pryce and beverage director Missy Flynn have kept the menu grounded in seasonal sourcing and straightforward preparation.

The Kitchen and Its Sourcing

Pryce guides the kitchen toward simple assemblies that highlight whatever arrives fresh from local organic farms or European markets. The team treats sustainability as a baseline rather than a theme, selecting only meat and fish raised under careful standards. This practical approach shapes every plate without chasing complexity. Guests familiar with straightforward American comfort food will find the execution focused and consistent.

Seasonal Plates and Shareable Favorites

The menu leans into familiar formats executed with precise heat and generous seasoning. A barbecued beef tartare arrives mixed with garlic, raw vegetables and a heavy dose of fresh herbs. Seasonal specials often feature corn-crusted turbot resting beside softened courgettes and herb butter. Dessert rounds out the evening with sunflower ice cream served alongside a rich caramel sauce.

Room, Drinks and Recognition

The dining room maintains a relaxed pace that matches its casual American roots. Visitors settle onto either high tables or low booths while staff move through the space with easy familiarity. Missy Flynn curates a European wine list dominated by organic and biodynamic producers who skip chemical interventions entirely. This grounded style earned the restaurant a solid recommendation in The Good Food Guide, which praised the steady service and unpretentious cooking.