The story
Will Palmer and Ian Campbell opened The 10 Cases in Covent Garden in 2011 to bring a refreshing take on French dining to the neighbourhood. They built the restaurant around a strict ten case limit for every label, ensuring the selection shifts constantly as bottles sell out. This model keeps the French kitchen grounded in accessibility rather than exclusivity. Guests can explore familiar bistro staples alongside seasonal plates that change regularly throughout the year.
The kitchen favors straightforward preparations that highlight ingredient quality without unnecessary complexity. Smoked duck breast arrives with rémoulade and candied walnuts, while cod cheeks get a light tempura crust and a smoky vadouvan mayo. Hearty mains like a whole roasted pork T-bone chop are carved tableside and paired with creamy celeriac purée and confit potatoes. These dishes align perfectly with the restaurant’s reputation for reliable, well-priced French cooking.
White walls lined with handwritten blackboards create a relaxed backdrop for small tables bathed in warm lighting. The wine program operates on the same rotating principle as the food menu, with everything poured by the glass or carafe. This approach recently earned a Good Food Guide recognition for making quality selections accessible to everyday diners. Walk-ins can also step into the adjacent Cave à Vin for an expanded cellar featuring over three hundred labels available for retail purchase.
Recognition
Location